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If ads from The Content Project for reality programming on The Leaning Channel seem a bit more polished than the actual shows, there’s a good reason.
The shows, called A Baby Story, A Dating Story and A Wedding Story, use a “he said, she said” approach, with real couples separately discussing their relationship. Trouble is, real people tend not to be so polished in advertising. So TCP executive creative director Steve Kazanjian wrote a script and hired some smooth-talking, good-looking actors.
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