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If you’re trying to market something pricey, pitch it to men. As you can see from the chart below, which excerpts the findings of a new Los Angeles Times poll, men are significantly less likely than women to let a little thing like a recession stand between them and the big-ticket items they covet. It’s not as if the lads are oblivious to the downturn. Only slightly fewer men than women (59 percent vs. 60 percent) said we’re now in a recession.
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