Expanded Bay Agency Vies for National Status

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SAN FRANCISCO-After enduring nearly two years of internal restructuring and expansion, the San Francisco office of McCann-Erickson is positioning itself as a contender for national advertising accounts. Agency executives are hoping their investment in a new print and broadcast campaign for the American Bankers Association (ABA) will generate the exposure the McCann needs to earn more national business.
The ABA campaign, entitled “There’s nothing better than money in the bank,” was recently reviewed and approved by executives at the trade organization’s Washington, D.C.,



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