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Television ads breaking for wireless communications provider Alltel return Faith Hill as a celebrity endorser with a real life.
Targeted at consumers in the Southeast, the $35 million campaign includes media buys on telecasts of the Country Music Awards, the NBA Finals and the Masters golf tournament. Throughout 2001, spots will run on Friends, Frasier, Survivor and The West Wing.
Created at The Martin Agency in Richmond, Va., by vice chairman and creative group director Kerry Feuerman, the campaign retains the “The power to simplify” tagline.
In three of the four television commercials, the Grammy award winner is featured as a “regular” person prone to the same telecommunication glitches as the rest of us.
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