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NEW YORK Kevin Roddy, executive creative director of Euro RSCG Worldwide’s New York office, is leaving the agency to take on a similar role at Bartle Bogle Hegarty, according to sources.
Roddy, 42, who resigned on Wednesday from Euro RSCG, will become the top creative executive at BBH in New York office, sources said. He succeeds ecd Kevin McKeon, who left in February.
Roddy joined Havas-owned Euro RSCG in July 2003 from Publicis Groupe’s Fallon in New York.
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