Euro RSCG DSW Partners has eliminated 22 positions at its Salt Lake City and San Francisco offices in "response to current needs of its clients," according to agency officials. The cuts were made on Friday.
Prior to the move, Salt Lake City-headquartered DSW employed a staff of roughly 200, about 40 of whom work in the San Francisco office.
DSW did not disclose whether the positions to be eliminated require layoffs or if the posts are currently vacant. However, it is known that there were a number of dismissals on Friday. The agency indicated that no senior-level posts would be cut.
DSW is the lead agency for Intel Corp., the world's largest producer of microprocessors. Intel recently shifted some of its ad duties to sister shop Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York, which was tapped by Intel earlier this year to develop new TV ads. Those spots are scheduled to break this summer.
Intel executives declined to comment on the layoffs. A representative of the Santa Clara, Calif., company said, "This is really DSW's matter."
Intel is also going through hard times: the company's earnings slipped 36 percent in the first quarter, and the company announced earlier this month plans to eliminate 3,000 jobs over the next six months.
Another of DSW's computer hardware clients, Iomega Corp., reported a first-quarter loss of $18.6 million, which the Roy, Utah-based maker of removable computer disk drives attributed in part to increased marketing expenses. Iomega executives could not be reached for comment.
Intel spent $106 million and Iomega spent $26 million on ads last year, per Competitive Media Reporting.