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CHICAGO Havas’ Euro RSCG here is working on Anheuser-Busch’s new B-to-the-E, a Budweiser brand extension aimed at club-goers, along with several other shops, the brewery said.
The premium-priced malt beverage began its rollout late last year. Sold in 10-ounce cans, it is amped up with caffeine, guarana and ginseng and has a taste both “sweet and tart,” according to A-B.
Marketing is expected to focus on on-premise, with some print ads, the brewery said at the time of the launch.
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