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Wilson Sporting Goods awarded its $6 million advertising account to Euro RSCG Tatham, Wilson said Tuesday.
Wilson picked Euro RSCG over crosstown Chicago rivals Bozell and Publicis in Mid America to win the review after its five-year relationship with DDB Chicago ended last Febuary.
Tatham’s presentation of an “array” of brand initiatives held sway, said Jeff Harmet, global business director for golf for Wilson, the Chicago-based sporting goods company. “It was a tight race, but in the end Tathum’s strategic insight into our brand won over,” he said.
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