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NEW YORK ESPN has signed a multiyear, multimedia advertising deal with Dish Network in which the satellite TV service will appear in advertising involving Nascar across all ESPN platforms.
As part of the agreement, Dish will build a technology trailer, called ESPN’s Dish Tech Center. The vehicle will travel to all of ESPN’s Nascar Nextel Cup and Nascar Busch Series races.
And Dish will be the first advertiser to sponsor the new ESPN icon that will appear on Nascar telecasts to offer viewers additional information surrounding what is happening in the races.
Dish
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