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R/GA, a New York-based i-shop, has been tapped to redesign the corporate Web site and the mobile Internet site of Ericsson, the Swedish telecommunications company.
Also, R/GA plans to open its first non-U.S. office, in Stockholm, to serve Ericsson and other clients in Europe’s burgeoning mobile-commerce market.
“We have made the strategic move of being where the mobile Internet is really taking off,” said R/GA CEO Martin Reidy. “By 2003, the European m-commerce market is projected to be worth $23 billion in U.S.
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