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CHICAGO DNA Dreamfields Co., a maker of low-carbohydrate pasta, has awarded its media planning and buying account to Empower MediaMarketing without a review, the agency said.
The Cincinnati shop will be responsible for Dreamfields’ line of low-carb pastas. “Empower MediaMarketing is an ideal marketing partner for us,” said Jonathan Hall, principal of the company, in a statement. “They understand our product and our goals, and have a great track record of helping to build brands through innovative use of the many media options that exist in today’s world.”
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