Recent new business wins have spurred Emmerling Post to add a new management layer, create a direct marketing department and add account planning capabilities.
The new title of executive vice president was given to managing director Steve Wakeen and group creative director Steve Crane last week.
Wakeen will handle the the day-to-day running of the New York shop. The account management and media departments, plus the yet-to-be-staffed two-member planning group will report to him (until now the shop outsourced those tasks to planners in New York and Boston). Wakeen joined the $55-60 million agency two years ago from his management supervisor's position at TBWA Chiat/Day here.
Crane will oversee most creative work. He joined the agency in 1995 when his Rochester, N.Y., shop, Crane Advertising, was acquired by Emmerling Post.
The new evp layer allows chairman and chief creative officer John Emmerling and president and chief operating officer Peter Post to focus on long-term goals, such as creating a West Coast presence, Post said.
The shop's new accounts, from Glen Ord Scotch, Snake Eyes Golf Clubs, the Internal Revenue Service and an undisclosed financial client, have estimated combined billings in excess of $10 million. The win of the mystery client allowed the formation of the three-person direct division, Emmerling said.
Separately, the agency recently formed an alliance with New Paradigm Software, New York, to offer its clients better interactive work.