Eisner's Mission: A New Offense For General Dynamic's Defense

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General Dynamics, the defense systems supplier headquartered in Falls Church, Va., has awarded its newly consolidated advertising business to Eisner & Associates in Baltimore.
The account budget was undisclosed.
The client has asked Eisner to resurrect its long dormant corporate account and create a brand identity. The shop will also take over the advertising for the client’s operating divisions ranging from Quonset Point, R.I., to Sterling Heights, Mich.
“It’s premature to discuss billings,” said agency vice president of business development Abe Novick.


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