Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Eight O’Clock Coffee has selected Publicis Groupe’s The Kaplan Thaler Group to handle creative duties on its estimated $7 million account, sources said. Media duties have been awarded to independent TargetCast-TCM, said sources.
The creative winner bested two other New York finalists: Omnicom Group’s DDB and MDC Partners’ Margeotes|Fertitta + Partners. Those three shops competed for both creative and media duties. TargetCast-TCM in New York only pursued the media piece.
Final presentations took place late last month over two days.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in