Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
WASHINGTON, D.C. Sen. John Edwards, D-S.C., on Wednesday introduced a bill that would require prescription drug ads to include “balanced” information about a treatment’s benefits and side effects. The measure also requires the National Institutes of Health to study the effectiveness of prescription drugs against similar products on the market.
The legislation calls for the Secretary of the Department of Health and Human Services to expedite the review of drug ads so that misleading executions are not allowed on the air.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in