From The Editor

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Last month, Citibank consolidated its $500 million global account at Young & Rubicam Inc. The decision followed a review with Citibank’s roster agencies which the contenders thought was for a new global branding campaign– not their respective assignments.
Y&R was not on the roster. It was invited to participate but declined. It’s Y&R Inc.’s sister company, Wunderman Cato Johnson, that had $50 million in American Express billings. In 1990, Y&R Inc. convinced AmEx and AT&T a conflict didn’t exist, although Lord Einstein O’Neill & Partners, in which Y&R held a 49 percent interest, was the agency for AT&T’s Universal Card launch and AmEx was at Wunderman.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in