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BOSTON Edelman has established its first entertainment marketing practice, the agency said.
The practice will be led by Ferris Thompson, former head of marketing for United Talent Agency and most recently vp of corporate marketing and strategic alliances at Universal Studios in Los Angeles.
Thompson will lead the unit out of the independent agency’s L.A. office. There, he will work to develop broad entertainment strategies and craft alliances between leading entertainment properties, A-list talent and global brands.
“We’re
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