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ECDs Leave Lowe N.Y.

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NEW YORK Two-thirds of the second tier of creative leadership at Lowe in New York—executive creative directors Peter Rosch and John Hobbs—are leaving the shop after less than a year, the Interpublic Group agency confirmed.

Rosch, a copywriter, and Hobbs, an art director, are expected to join Furlined, a commercial production company formed last year by Diane McArter and James Studholme.

The duo, along with ecd Fernanda Romano, was hired in September 2005 to serve as lieutenants to chief creative officer Mark Wnek. All three were charged with managing the department day-to-day, overseeing a layer of group creative heads and contributing to new business efforts.

Before IPG's Lowe, Rosch and Hobbs were a creative director team at Bartle Bogle Hegarty in New York, where they worked on Axe, Levi's and Rolling Stone, among other accounts. Friday is their last day at Lowe.

"They're brilliant creatives and I wish them the best of luck in their new career," Wnek said today. Rosch confirmed, in an email, that the pair would so some projects for Furlined but declined further comment. Hobbs could not be reached.

The exit leaves Romano as the sole ecd. For the time being, Wnek will absorb the other executive creative directors' duties, though he is thinking about promoting other staffers to more senior roles. New Hires are also a possibility. Wnek declined to comment on his plans.

The agency's clients include General Motors' GMC and Saab, Johnson & Johnson, Unilever's Degree, Milk PEP/Milk DMI and Earthlink.