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Sitting high above cars, houses and office buildings, he focuses intently on his laptop. This businessman, actually a three-dimensional, life-size mannequin, is perched atop 13 billboards throughout Tennessee.
Featuring the tagline, “You could bank from here,” the billboards tout First Tennessee’s online-banking service, which allows customers to do their banking from anywhere they can access a computer.
“It’s very difficult to drive past it without noticing it,” said Brian Sullivan, group account supervisor at Thompson & Co.
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