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NEW YORK Living up to its description as the official start of the holiday shopping season, Black Friday brought brisk traffic to online retailers.
According to the Nielsen/NetRatings Holiday e-Commerce Index, Internet shopping sites on Friday recorded a 28 percent week-over-week increase in traffic and a 19 percent boost over the previous four days.
“Online sellers can look forward to many more consumers shopping and buying online in the coming weeks,” predicted Robert Leathern, director of commerce analytics at Nielsen/NetRatings, a part of Adweek parent VNU.
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