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Wants a Shop Close to Home for Campaign
LOS ANGELES–Proving that long-distance relationships really do take their toll, E! Entertainment Television has confirmed its intent to find a West Coast agency to take over for New York-based Holland Advertising.
The Los Angeles-based cable TV network, which has relied almost exclusively on Holland for its advertising needs, has begun reviewing the work of local shops as it plans to launch a $10-15 million campaign, sources said.
E! senior vice president of marketing Stephen Croncota confirmed the network is seeking a California agency to help raise its profile among young, hip, Internet-savvy viewers.
A decision could be made within 30 days, he said.
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