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Dweck & Campbell has won the advertising account of Sarabeth’s, the fruit preserve marketer owned by the self-styled “undisputed Breakfast Queen of New York,” Sarabeth Levine.
Dweck & Campbell will handle all creative and media duties, in addition to promotional and public relations activities.
Michael Dweck, president of the New York agency, said: “The brand has enormous potential to define what it means to live the gourmet life. And it happens to taste good on toast, too.”
The agency declined to comment on billings, but sources estimated that the client will spend more than $1 million on ads.
Account manager Lynn McClouchic said the shop won the account Sept.
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