Duracell Treks Into the Amazon

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Duracell this week launches a new spot via the Acme Idea Co. set in the Amazon rain forest as part of its “Trusted everywhere” campaign, the client said.

The new ad features the work of the Amazon Conservation Team, a nonprofit environmental organization that partners with indigenous peoples to map and improve the protection of endangered lands. The spot juxtaposes native communities using a Duracell battery-powered GPS mapping system and a teacher using a battery-powered laser pointer while educating her class about the rain forest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in