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BOSTON As the weather gets warmer, Dunkin’ Donuts said it would start focusing on colder drinks, namely its line of iced lattes.
As many as five new spots from lead agency Hill, Holliday, Connors, Cosmopulos in Boston will air between April 18 and May 29.
One spot, running mainly in the New England area, features Red Sox star Johnny Damon bribing Sox general manager Theo Epstein (who is known as a shrewd negotiator) with a latte after Epstein discovers Damon’s famous shaggy hairdo is actually a wig.
Dunkin’
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