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BOSTON Duffy & Shanley has leveraged its relationship with Cosco sister company Dorel Juvenile Group to add a six-figure assignment from Cosco’s home and consumer products division, the agency said.
Previously, the work had been handled in-house.
The independent agency in Providence, R.I., picks up public relations chores and will help the client set strategies to guide its 2006 print-based ad campaigns.
The effort supports Cosco’s ladders, step stools, furniture and home healthcare products and will break in the next few months.
“Cosco
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