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Dweck has had trouble placing some of the new TV spots for Top Driver.
The four commercials all purport to show hidden camera footage of what happens at those “other driving schools.”
In one (shown here), a gluttonous instructor throws doughnuts from the car at an elderly person using a walker.
Creative director Michael Dweck said this ad in particular has drawn complaints from advocates of seniors and the large-sized who have been offended where it has aired.
Dweck expected that kind of reaction – the campaign is designed to shock, after all.
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