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VW Copywriter Unites With Gary Koepke to Open New Shop
BOSTON–Lance Jensen just doesn’t believe he has another car ad in him.
The 35-year-old creative director at Arnold Communications helped write the “Drivers wanted” campaign for Volkswagen of America for the last five years.
Now he plans to start a new agency in Boston with Gary Koepke, a design-oriented creative director who has run his own business and worked at Wieden & Kennedy.
Jensen, a copywriter who worked exclusively on VW, wrote many of the ads that helped revive the once-struggling nameplate.
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