Dreamworks, McDonald's Pair | Adweek Dreamworks, McDonald's Pair | Adweek
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Dreamworks, McDonald's Pair

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chicago McDonald's said it has entered into a two-year worldwide partnership with DreamWorks Animation SKG, in which the fast-food company will promote the studio's movies. The partnership will launch in 2007, with the release of the studio's Shrek 3. As part of the deal, DreamWorks will make two movies a year, available to the restaurant for promotion.