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Draft Cashes In With Harrah's

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CHICAGO Draft Inc. has been chosen by Harrah's Entertainment Inc. to create concepts for integrated national retail promotions.

The Las Vegas casino entertainment company chose the Chicago shop without a review, an agency representative said. Draft will begin work with Harrah's immediately.

"We chose Draft because of their creative ideas and conceptual thinking, along with their very relevant retail and promotions experience," said David Norton, Harrah's senior vice president of relationship marketing, in a statement.

Billings on the assignment were not disclosed.