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DALLAS Brinker International has put its advertising accounts for Macaroni Grill, Maggiano’s Little Italy and On the Border up for review, according to incumbent GSD&M.
The Austin, Texas, agency, which has completed work on the Macaroni Grill and On the Border brands, will not participate in the review, a shop representative confirmed. GSD&M will continue to represent Brinker’s Chili’s Grill & Bar business.
“Brands have different needs,” said Louis Adams, director of public relations at Brinker. “We felt the best way to utilize GSD&M is to have them focus their resources on our flagship brand Chili’s.”
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