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DOWN THE HATCH AWARDS

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The judging has been completed for the 37th annual Francis W. Hatch Awards for excellence in New England advertising.
Eight judges awarded some 100 gold, silver or bronze bowls as well as about 100 merit certificates, roughly the same breakdown as last year, said Wendy Becker, managing director of Hatch and associate director of the Advertising Club of Greater Boston, which sponsors the show.
Total entries fell off slightly, to about 1,920 this year from 2,000 in 1996, Becker said.
The show takes place on Sept. 23 in Boston. Viewing of entries will be at the Park Plaza Castle, followed by the awards ceremony, which returns for a second year to John Hancock Hall.
The judges were: Bob Barrie of Fallon McElligott in Minneapolis; Tim Hanrahan of Wieden & Kennedy in Portland, Ore.; Sally Hogshead of Martin Creative in Los Angeles; Harry Cocciolo of Leagas Delaney in San Francisco; Jelly Helm of The Martin Agency in Richmond, Va.; Mikal Reich of Mad Dogs & Englishmen in New York; Marc Deschenes of Deschenes/Brandalise in Venice, Calif.; and New York-based freelancer Steve Skibba. -David Gianatasio