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From Dough to Snow
The Pillsbury Doughboy has been everywhere lately: in ads by Saatchi & Saatchi New York for the California Milk Processor Board and MasterCard, for example. Now he is returning to his own turf. A new holiday ad that broke last week shows him in the guise of a snowman to tout Pillsbury’s Snow Man cookies. The spot shows a snowman interspersed with shots of cookies rising in the oven, and the copy, “Sometimes the littlest moments can add the most magic.”
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