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NEW YORK — Dreamlike images appear in a water droplet in Doremus’ first online effort for ACE Limited Insurance. The Interstitial spot, which broke today on media sites including Forbes.com, NYTimes.com and BusinessWeek.com, is aimed at C-level, corporate decision-makers.
The images — a satellite, skyscraper and manufacturing robot—are meant to represent the wide range of businesses insured by ACE. As gentle music plays, copy reads, “What if nothing stood in the way of your goals? Take away the risk and you can do anything.”
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