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Focusing on the auto maker’s 10-year, 100,000-mile warranty, Bates USA West is launching work for Hyundai Motor America that emphasizes the freedom of not worrying about repairs.
The Irvine, Calif., agency rolls out a TV spot for the Santa Fe sport utility vehicle this week; a spot for the redesigned Elantra sedan will follow.
Bates handles creative and media on the account, which is worth more than $100 million in billings.
Representatives of Hyundai, a Korean car maker with a U.S.
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