Don't They Know Bald Is Beautiful?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In England last week, there was a big fuss about a new ad requirement that “links must not be made between alcohol and seduction, sexual activity or sexual success.” Wine maker Lambrini turned out to be the first subject—one ad in particular, showing three women “hooking” a slim, young man in a parody of a fairground game, was deemed objectionable. “We would advise that the man in the picture should be unattractive—i.e., overweight, middle-aged, balding, etc.,”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in