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Sales, Financial Services Supersite Assigns $30 Mil. Ad Account
ATLANTA-Donino, White & Partners continued its high-tech hot streak last week, adding the $30 million account of 1globalcity.com.
“We call it a virtual Internet city. But when you look at it, you see specialized products and services and all kinds of different sights and sounds that will attract people to the city and get them to buy things from the city,” said agency president Frank Donino. “Once we position it, people will see there’s no difference between real city and online city.”
The Atlanta Internet and technology specialists won the account with an assist from the local office of Ogilvy & Mather.
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