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Doner has nearly tripled the size of its DuPont assignment by winning a roster-shop showdown for the client’s new Apparel & Tex tile Sciences strategic-business-unit account.
The added business includes trade and retail work for Lycra, though the bulk of the account will still be handled by Saatchi & Saatchi in New York. Doner’s new assignment will also include work for DuPont’s Cordura, DuraLife and XtraLife brands.
“Doner demonstrated a genuine passion for our business and has an excellent understanding and track record of how to influence and motivate our entire value chain, from mills to retailers to consumers,” said Carol Gee, global brand director for DuPont Apparel & Textile Sciences.
Contenders included Saatchi, Stoner Bunting Adver tising in Lancaster, Pa.,
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