Doner, FTD Giving Moms A Hug

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W.B. Doner & Co. breaks a new TV spot for Florists’ Transworld Delivery next week that gives its continuing campaign a special twist for Mother’s Day.
The ad, breaking April 27, will support the FTD Loving Thoughts bouquet. It continues the tagline first introduced last fall for the Downers Grove, Ill.-based retailer, but with a twist. Instead of “Some of life’s best moments come FTD,” the new spot closes with, “Some of Mom’s best moments come FTD.”

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