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European Campaign Is Expected to Break in U.S. Later This Year
DETROIT-A BP Amoco TV campaign from Doner that promotes the company’s Cleaner Fuels program in European markets is expected to hit U.S. shores later this year.
The work, jointly created by Doner’s Southfield, Mich., and London offices, will reach 40 cities worldwide. It broke in the U.K. last week.
Doner and M&C Saatchi, London, competed for the $20 million assignment to promote Cleaner Fuels, which employ low-sulfur diesel.
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