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Doner’s first positioning work for PNC Bank is set for the fall, but the shop has already produced promotion ads that will continue to run until then.
“We had to jump right in and take over a number of the day-in and day-out business projects,” said Alan Kalter, chairman and CEO of Doner. “It’s a very competitive business.”
Doner got a second crack at the $30 million PNC Financial Services business after Arnold resigned it due to a conflict.
The Southfield, Mich.,
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