Donat/Wald Keeps True Love Stories Coming

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Online dating service eHarmony.com continues a campaign featuring real couples who met using the Web site in a series of new television spots, the company said today.

The effort, from Donat/Wald in Los Angeles, includes six 60-second and three 30-second commercials showing couples that are either married or engaged. The ads also feature eHarmony founder and psychologist Dr. Neil Clark Warren, who discusses the process the service uses to match couples. The campaign employs two taglines: “Who knew science and love were so compatible?” and “Fall in love for all the right reasons.”

Ads



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in