NEW YORK--Domino's pizza has consolidated the bulk of its ad duties at J. Walter Thompson, a roster shop that already handles field marketing and media duties, sources said.
The consolidation comes at the expense of Deutsch, which handled creative duties on Domino's $100 national account, and Don Coleman Advertising, which created ads directed at the African-American marketing, according to sources. Duties on ads for the Hispanic market are not part of the consolidation, said sources.
"Their business for the last year is through the roof. The work is incredibly well received. It's a real head-scratcher. We were blindsided by this," said CEO Donny Deutsch, who confirmed what sources were reporting.
The national account is expected to be handled by JWT's New York and Detroit offices. JWT and Domino's could not immediately be reached, but the company was expected to make an announcement Tuesday morning.