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ATLANTA — Doe Anderson has won the U.S. Smokeless Tobacco account, the client confirmed.
The Louisville, Ky. agency bested several undisclosed shops for the $20 million business. It is unclear whether incumbent EPB, New York, defended. Assignments for the Greenwich, Conn. client includes strategic and advertising development for Copenhagen, Skoal, Rooster, Red Seal and all new products. Jones Lundin Beals, New York, handled the review.
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