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DaimlerChrysler’s Dodge division gets a new tagline this fall in what the company says will be the “largest and most diverse campaign in the division’s history.”
The new line, “Dodge. Different,” will appear with the division’s signature ram’s head emblem between the two words. It replaces the 7-year-old “The new Dodge” tag (Adweek, July 12) and all of Dodge’s individual nameplate themes, said Jim Julow, Dodge division vice president.
The campaign, from BBDO, Southfield, Mich.,
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