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Whether motivated by soft hearts or bottom lines, media buyers will be logging on to the Ad Club of Los Angeles’ Web site this week in the hope of securing space for their clients at rock-bottom prices.
About $3 million worth of donated ad inventory, mostly from major print publications, is set to go on the block beginning April 23 as the ad club kicks off its annual charity drive. Buyers who log in and register at www.la-adclub.com
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