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Digital Music Express, a service that supplies programmed music to homes and businesses, has selected The M1 Agency as its first agency of record, without a review. Billings are estimated at $3-5 million, according to industry estimates.
The Santa Monica, Calif., shop will handle TV, print, collateral, in-store and business-to-business advertising for the Los Angeles- based client, which is a division of TCI, Inc.
DMX’s residential division supplies up to 30 channels of music programming over cable and satellite lines on over 850 cable systems in 49 states.
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