DKB Picks Up More Verizon Work

BOSTON DKB & Partners has been assigned $2 million in public relations duties for Verizon’ s Access New Jersey program.

The independent shop will provide strategic PR counsel, events management and media relations supporting the five-year-old, $80 million initiative, which provides public schools and libraries in New Jersey with highly discounted, state-of-the-art technology such as videoconferencing, remote broadcasting and Internet access.

The assignment covers the second phase of the Access New Jersey program; two years ago, DKB handled advertising and sponsorships to kick off the program.

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