'DiversityInc.' Asks Advertisers to Be Charitable

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LOS ANGELES In an effort to bring multiplicity to its ad space as well as its editorial content, DiversityInc. magazine said it would donate full-page ads to nonprofit organizations beginning in its November issue.

According to DiversityInc. partner and co-founder Luke Visconti, the 150,000-circulation monthly would donate one page of nonprofit advertising for every three purchased ads. The charity pages—estimated at up to $20,000 each—would be designated to the buyer’s diversity-emphasizing organization of choice, he said.

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