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The Disney Channel is meeting with shops nationwide to identify agencies that might handle future creative projects for the cable channel and the company’s recently launched Toon Disney network.
Shirley Powell, vice president of media relations for the Burbank, Calif.-based company confirmed the client is meeting informally with about 10 shops to identify resources, but stressed it is not conducting an agency search. The meetings are “really more for us to become smarter,” she said.
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