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By Hank Kim
NEW YORK–The ad account of the Plaza Hotel, a Manhattan landmark, has been awarded to DiMassimo. The shop will handle creative duties, media planning and buying for the hotel, which has an estimated ad budget of $1-2 million. The Plaza is operated by Fairmont Hotels.
‘The Plaza Hotel is a New York icon, and we consider ourselves specialists in icons,’ said DiMassimo president Mark DiMassimo. The shop emerged victorious after two rounds of presentations, including strategy and speculative creative work.
‘We’re looking forward to working with DiMassimo in creating fresh approaches to traditional hotel advertising,’ said Tom Civitano, executive vice president of marketing at the Plaza.
The Plaza Hotel targets upscale business travelers in an increasingly competitive marketplace, which includes the St.
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